Unlike that Buick, This IS Your Parents’ Social Network


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Skepticism is slow suicide. ~ Ralph Waldo Emerson

If Ralph were alive today, I’d buy him a Venti 7 Pump White Mocha no Whip to thank him for that quote. Alas, he’s long gone, but I’d lay down money that the American philosopher and poet would’ve been a social networking maniac.

You can walk away from my bet on Ralph, but don’t be so quick to dismiss social networking as merely a playground for teens, 20-somethings and the mega-brands who chase them.

For goodness sakes, don’t take my word for it. Pretty soon your own parents may have more online friends than you or your teenage nephew.

Do, however, heed my warning that you can’t afford to be naive (or pompous) about social networks and their inevitable relevance to your business.

The following 3 links will take you to the Pew Internet and American Life Project, one of seven projects at the Pew Research Center.

Seniors finding social networking exhilarating

The largest percentage increase in Internet use since 2005 has been in the 70-to-75 age group, according to the Pew Internet and American Life Project.

Adults and social network websites

While media coverage and policy attention focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites.

Generations online in 2009

Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past.

Fresh Articles that Make You Go “Hmmm”

Control Freaks Hate Community

Control freaks hate community. And most recruiters are control freaks. Ergo, recruiters hate community. Perhaps my deduction is a little harsh (and purposely attention-grabbing). Maybe a better way to describe how many recruiters feel about community is that they are suspicious, or at the very least skeptical

Freshly posted to ere.net, this article lays out several compelling reasons why community and relationships (formed there) are essential in the 21st century Web 2.0 model of recruiting.

I just discovered the author Marvin Smith, who is a Talent Community Evangelist at Microsoft. Smith’s use of social media for recruiting  and his understanding of how community and branding make him worthy of your RSS Feed.

How to Decide How Much to Reveal About Yourself

People ask me all the time how I can be so honest about my life in my blog. They want to know how I can write about marriage, sex, abortions, or running out of money over and over again. It’s an endless list really, of the stuff I write about that people can’t believe I’m writing about

This is fabulous first-person article written by Penelope Trunk.  She shares the powerful and personal reason behind her ability to lay it out there for everyone to read.

Trunk, is the founder of 3 startups — most recently, Brazen Careerist, a social network to help young people manage their careers.

6 Questions to Ask Yourself Before Taking on a New Client

At the start of their careers, most freelancers take on every new client that comes along. But as we mature and gain more experience, we become more discerning when we’re choosing who we work with

This is a short, solid article that every freelancer or self-employed professional should read. Written by Celine Roque, it’s just one example of the great content on Web Worker Daily.

What is EQ and Why Should You Care?

75% of careers are derailed for reasons related to emotional competencies, including inability to handle interpersonal problems; unsatisfactory team leadership during times of difficulty or conflict; or inability to adapt to change or elicit trust.”  — The Center for Creative Leadership, 1994

EQ is the acronym for Emotional Intelligence, and it represents your ability to handle yourself and others.

I took  my first EQ test when I joined an executive team of fellas.  I wasn’t surprised that my ability to manage my emotions eclipsed the rest of the gang, but I learned that a high EQ won’t buy you job security.  In retrospect,  it does come in handy when your boss tells you you’re off the team.

Life coach and consultant Margaret Meloni authored this new article which is posted at PickTheBrain

“Social Media Made Me Do It” and Other Silly Notions


I love a spicy debate over new technology or social trends, and these days it’s impossible to mention Twitter or Facebook without triggering a verbal throw-down.

peeking through fingersOnce as separate as church and state, technology and social engagement are now inextricably bound together.

The whole notion scares the bejeebees out of people. Thanks to the near-mainstreaming of Twitter, Facebook and other community platforms, it’s a cinch to elicit a stream of grunts and eye-rolling from your spouse, colleagues and friends.

That Twitter Thing

As you read these words, someone down the corridor or across the room at Starbucks is clucking over this “Twitter thing.”  It goes something like this: Continue reading

Finance Meets Social Media


Fellow marketers may call it sick, twisted or just slightly left-of-center, but I have a fascination with finance folks and CFOs.  Thanks to Twitter and a cool cat named Ken Kaufman, I can now climb right into the left brain of dozens of CFOs.  Ken maintains a list of follow-worthy CFOs who are on Twitter.

Mine is a love-hate fascination with finance people. On a good day, I love their dry wit, the rulers they brandish, and the way they think in numbers instead of words.  Of course, at month-end, it’s a different story.  Hey, I’m human.

Trust me, I’ve asked myself why I am who I am (it’s far too deep and Oprah-worthy). But I did come up with 5 things that are actually relevant to why you should follow a few CFOs too. Continue reading

Has HR blown your brand to bits?

Attention business owners, presidents and marketing folks: when’s the last time you compared your company’s recruiting and interviewing process to your brand promise?  

If the answer starts with the letter “N” (as in never, not for a long time, not sure I ever thought about it) then I suggest you take a hard look.   Continue reading