Fellow marketers may call it sick, twisted or just slightly left-of-center, but I have a fascination with finance folks and CFOs. Thanks to Twitter and a cool cat named Ken Kaufman, I can now climb right into the left brain of dozens of CFOs. Ken maintains a list of follow-worthy CFOs who are on Twitter.
Mine is a love-hate fascination with finance people. On a good day, I love their dry wit, the rulers they brandish, and the way they think in numbers instead of words. Of course, at month-end, it’s a different story. Hey, I’m human.
Trust me, I’ve asked myself why I am who I am (it’s far too deep and Oprah-worthy). But I did come up with 5 things that are actually relevant to why you should follow a few CFOs too. Continue reading