Finance Meets Social Media

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Fellow marketers may call it sick, twisted or just slightly left-of-center, but I have a fascination with finance folks and CFOs.  Thanks to Twitter and a cool cat named Ken Kaufman, I can now climb right into the left brain of dozens of CFOs.  Ken maintains a list of follow-worthy CFOs who are on Twitter.

Mine is a love-hate fascination with finance people. On a good day, I love their dry wit, the rulers they brandish, and the way they think in numbers instead of words.  Of course, at month-end, it’s a different story.  Hey, I’m human.

Trust me, I’ve asked myself why I am who I am (it’s far too deep and Oprah-worthy). But I did come up with 5 things that are actually relevant to why you should follow a few CFOs too. Continue reading

5 Things Keeping Your CFO Up at Night

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I’m not sure who sleeps less these days — the CFO who is micro-managing cash flow for survival or the CMO whose role, let alone budget, is discretionary. Regardless of what marketing role you play, you need to understand the mission-critical metrics that your CFO is watching.   

Below are 5 questions your owner(s), bank, or board members expect your CFO to answer.   Read the full article, 5 Quick Questions for your CFO, at the BoardSource website.   

  1. Are our cash equivalents truly liquid?
  2. How many days in cash do we have?
  3. What’s our current ratio?
  4. What’s the status of our line of credit?
  5. Are we going to make a profit this year?

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