4 Manifestos for Change Makers

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'Stand Your Ground.' photo (c) 2010, akshay moon - license: http://creativecommons.org/licenses/by/2.0/

It’s ironic, don’t you think?

It’s ironic how we respond to change. We want change, yet we fear it. We crave change, then we claw at it.

We’d rather slip to the back of the line (of change) than butt our way to the front. We shrink, we hide, we duck.

Screw change. Let someone else do it.

So goes the sentiment of far too many people. There’s little chance of upside. If you stick your neck out, there’s risk; there’s no guarantee of reward. Failure is possible and humiliation is downright probable.

And this is how we end up swirling around in the toilet of mediocrity.

Change may scare. But mediocrity kills.

What Do Marketers Need to Learn?

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Marketers are a special bunch — sometimes creative, always colorful and occasionally maddening.

Weigh in on how marketers could do a better job of being meaningful at work (5 simple questions).

Survey: What Marketers Need to Learn

I will use the insight in an article for marketers who want to clarify (and improve) the value they bring to their organization.  The article will also appear here on the Dig Deep Thinker blog.

Thanks in advance for sharing your perspectives!

*Poll conducted with Survey Monkey. No personal information is gathered.