Should you be a Com, Net, Org or Me?

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A flash of creative entrepreneurial brilliance nearly knocked me off my feet this morning, resulting in a rush to GoDaddy.com to search for a matching URL. I could have gnawed my nails off in anticipation as GoDaddy’s database churned through 110,173,702* active domain names (I know, because I’m a freak).

Yeah, baby! That sweet, magical word “Available!” appeared before my eyes, and I nearly wet myself.

(Author’s note: this story is part True Confession, part Business, and if you’ve ever tried to buy a domain name, you know it’ll make you more jumpy then a spot at the big wheel on The Price is Right.  Give me the latitude to reference a biological function this once).

Looking over my shoulder, as if some cyber-criminal might be ready to steal my domain name masterpiece, I clicked “Add to Cart” with credit card in hand.

“That’s a nice .com you’ve got there, but wouldn’t you like to have that URL in all of theeeeeese other flavors?

GoDaddy, ever the crafty purveyor of internet possibilities, stopped me long enough to ask, “That’s a nice .com you’ve got there, but wouldn’t you like to have that URL in all of theeeeeese other flavors? .net, .info, .org, .mobi, .me and .us” (Yes, I swear that’s what I think it said).

Here’s a little about me: I am a spontaneous, high energy, go-get-em type of person. I’m decisive when I want to be, and (above all) I’m curious.  I’d say I’m four parts curious to one part decisive (a trait my husband swears I concealed from him before marriage).

This morning, I REALLY wanted to be decisive…until GoDaddy started to upsell me. I made the mistake of reading ‘why you need multiple domains‘ which triggered a whole cascade of curious questions about a topic that I rarely discuss before 3 pm: Top Level Domain. Continue reading

Bad Things Happen When You Ignore the Competition

Fade in…

A 20-something sales person and his manager sit across from Joan, a new prospect who holds the decision-making and spending power at her Fortune 1000 company.  Joan agreed to the meeting at the request of a colleague who knows the sales manager.

Unbeknownst to the sales duo, Joan has just finished a crisp, pointed conversation with a vendor that had screwed up for the last time. Her pain, though, is the sales guys’ lucky break. The vendor is a competitor.

Despite being overbooked and juiced on anger, Joan offers her full attention to her visitors.  Fifteen minutes into their slide deck, Joan cuts to the chase and asks the question that turns their golden opportunity into a burnt crisp: “Who’s your competition?”she asks.

She catches that classic flash of panic in the rep’s eyes — you know the kind…when the prospect asks a question that is to be answered with a well-rehearsed, canned response. To his relief (and their opportunity’s demise), the sales manager swoops in with this response:

Great question, and I’m glad you asked. We don’t have any direct competitors. In fact, we believe that we don’t have any true competition. What we do and how we do it is distinct from anyone out there.”

Ignoramous Interruptus.

You know where I’m going with this, right? Joan had lobbed the proverbial slow pitch, and the sales manager not only struck out but swung like a rookie.  He insulted an executive-level prospect by wasting her time with his answer. Continue reading

Despair Has Its Lighter Side

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How can you not like a person’s whose Twitter bio reads “My job is to make you happy that I’m robbing you.”   Continue reading

Has HR blown your brand to bits?

Attention business owners, presidents and marketing folks: when’s the last time you compared your company’s recruiting and interviewing process to your brand promise?  

If the answer starts with the letter “N” (as in never, not for a long time, not sure I ever thought about it) then I suggest you take a hard look.   Continue reading