Women’s Online Communities Powerhouses of Trust (via )

It’s a smart businessman who aligns himself with the most powerful market demographic of all time: sisters with wifi. I couldn’t resist sharing this blog post. Cheers!

Women's Online Communities Powerhouses of Trust It’s becoming more and more clear that women’s online communities are the true powerhouses of trust.  Social networks have their place, but it’s the online communities that women trust the most for brand and product referrals. In a recent post at ForbesWoman, Jenna Goudreau reports on a new study: “Women were more likely to say that women’s communities better understand their needs and help them feel they are spending their time wisely. They are … Read More

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