In every marketer’s career, we hear something that sounds like this: “I appreciate your high quality standards, but what we really need right now is QUANTITY.”
Here’s reality — those ridiculous, unrealistic people who nag you to lower your standards will never go away. Ever. Whether it’s the CEO, sales manager (or sometimes, yes, even your Marketing VP), someone will coax you to ease up on your quality standards for the sake of getting more done. The problem is, these well-meaning folks have no idea what “quantity over quality” really means, nor at what cost.
In a growing, entrepreneurial company, the demand for MarCom output will always exceed your resources to produce it. Your job is to manage it, not fall victim to it.
If you’re with a growth-oriented company (which is where I hope you are), the pressure is even greater, to the point of insane. Naturally you’re passionate about your craft and will do what it takes to move the company forward. If that’s who you are (especially if you’re a pleaser), you will set yourself up for failure.
Your passion will sign you up for unrealistic deliverables and, in the end, your work is sub-par and ineffective. You feel like a sell-out , look like a poor performer, and your boss is oblivious as to why you couldn’t manage his expectations.
So, what to do? Let’s get the textbook answer out of the way, first. (more…)
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Filed under: Career, Marketing Operations Management | Tagged: LinkedIn, MarCom, Marketing effectiveness, Marketing Operations Management | 3 Comments »
