CFCA’s 5 Best Practices for Growing a Facebook Community

Not-for-profits have figured it out: social media is a wellspring for connecting supporters to a cause — and better yet — connecting them to one another. In this guest post, my favorite organization, Christian Foundation for Children and Aging (CFCA), shares how it has harnessed Facebook to amplify its global cause.

Advice for Skeptical Execs: What To Do Amid Social Media Hype

You can disregard the social web as a legitimate strategy in the short run, but you won’t sustain long-term credibility without it. This is a follow-up to TechPoint’s New Economy, New Rules intro to social media. Inside: relevant examples and what to do next.

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