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	<title>Dig Deep Thinker &#187; Marketing Operations Management</title>
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		<title>5 Things Keeping Your CFO Up at Night</title>
		<link>http://digdeepthinker.com/2009/01/28/5-things-keeping-your-cfo-up-at-night/</link>
		<comments>http://digdeepthinker.com/2009/01/28/5-things-keeping-your-cfo-up-at-night/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 19:56:26 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing Operations Management]]></category>
		<category><![CDATA[business finance]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[LinkedIn]]></category>
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		<description><![CDATA[Regardless of what marketing role you play, you need to understand the mission-critical metrics that your CFO is watching.  Here are are 5 questions your owner(s), bank, or board members expect your CFO to answer and a link to help you understand them.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&#038;blog=5429915&#038;post=442&#038;subd=digdeepthinker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Quality versus Quantity: Know Your Limits</title>
		<link>http://digdeepthinker.com/2009/01/22/quality-versus-quantity-know-your-limits/</link>
		<comments>http://digdeepthinker.com/2009/01/22/quality-versus-quantity-know-your-limits/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 00:06:50 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Marketing Operations Management]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MarCom]]></category>
		<category><![CDATA[Marketing effectiveness]]></category>

		<guid isPermaLink="false">http://digdeepthinker.com/?p=351</guid>
		<description><![CDATA[When you have more work than time, you need to pull up and manage expectations before you've overcommitted yourself or your team to another drop-in project. Even if you're stuck with people who could care less about what it takes to produce quality work, guard your process and your time with these four disciplines.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&#038;blog=5429915&#038;post=351&#038;subd=digdeepthinker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The Argument for Quality over Quantity</title>
		<link>http://digdeepthinker.com/2009/01/08/the-argument-for-quality-over-quantity/</link>
		<comments>http://digdeepthinker.com/2009/01/08/the-argument-for-quality-over-quantity/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 14:25:13 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing Operations Management]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MarCom]]></category>
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		<guid isPermaLink="false">http://digdeepthinker.wordpress.com/?p=215</guid>
		<description><![CDATA[In every marketer's career, we hear something that sounds like this:  "I appreciate your high quality standards, but what we really need right now is QUANTITY."  Truth-be-told, a grow-oriented company will always need more collateral and marketing output than you can produce. Face it. But don't fall victim to it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&#038;blog=5429915&#038;post=215&#038;subd=digdeepthinker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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