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Regardless of what marketing role you play, you need to understand the mission-critical metrics that your CFO is watching. Here are are 5 questions your owner(s), bank, or board members expect your CFO to answer and a link to help you understand them.
Filed under: Career, Marketing Operations Management | Tagged: business finance, CFO, LinkedIn, marketing budget | 2 Comments »
When you have more work than time, you need to pull up and manage expectations before you’ve overcommitted yourself or your team to another drop-in project. Even if you’re stuck with people who could care less about what it takes to produce quality work, guard your process and your time with these four disciplines.
Filed under: Marketing Operations Management | Tagged: Career, LinkedIn, MarCom, Marketing effectiveness | 3 Comments »
In every marketer’s career, we hear something that sounds like this: “I appreciate your high quality standards, but what we really need right now is QUANTITY.” Truth-be-told, a grow-oriented company will always need more collateral and marketing output than you can produce. Face it. But don’t fall victim to it.
Filed under: Career, Marketing Operations Management | Tagged: LinkedIn, MarCom, Marketing effectiveness, Marketing Operations Management | 3 Comments »
