5 Things Keeping Your CFO Up at Night

Regardless of what marketing role you play, you need to understand the mission-critical metrics that your CFO is watching. Here are are 5 questions your owner(s), bank, or board members expect your CFO to answer and a link to help you understand them.

Quality versus Quantity: Know Your Limits

When you have more work than time, you need to pull up and manage expectations before you’ve overcommitted yourself or your team to another drop-in project. Even if you’re stuck with people who could care less about what it takes to produce quality work, guard your process and your time with these four disciplines.

The Argument for Quality over Quantity

In every marketer’s career, we hear something that sounds like this: “I appreciate your high quality standards, but what we really need right now is QUANTITY.” Truth-be-told, a grow-oriented company will always need more collateral and marketing output than you can produce. Face it. But don’t fall victim to it.