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It’s a smart businessman who aligns himself with the most powerful market demographic of all time: sisters with wifi. I couldn’t resist sharing this blog post. Cheers! It’s becoming more and more clear that women’s online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that women [...]
Filed under: Marketing, Uncategorized | Leave a Comment »
Do you fancy yourself a loyal consumer? Loyalty and Net Promoter expert Fred Reichheld says one simple question reveals your level of loyalty (and the brand’s future for growth). I put Reichheld’s question to the test to see which brands I openly rave about.
Filed under: Business Management, Marketing | Tagged: Bain & Company, Brands, Consumer Products, Customer Loyalty, Fred Reichheld, LinkedIn, Net Promoter | 6 Comments »
If you’ve ever tried to buy a domain name, you know it’ll make you more jumpy then a spin at the big wheel on The Price is Right. When you find the domain name of your dreams, should be a .com, .net, .me… or all?
Filed under: Branding, internet | Tagged: .com, .info, .me, .net, .org, domain name, GoDaddy, internet, LinkedIn, top-level domain, URL, vint_cerf, website | 9 Comments »
The proliferation of blogging tools and platforms doesn’t equate to a writer’s Easy Bake Oven. Weigh in on how long it takes you to write blog content.
Filed under: Communication, Marketing, Polls | Tagged: Blogging, Content, LinkedIn, Marketing, Poll, Time Management | 3 Comments »
Your stance on the competition says more about you than you realize and probably not at all what you think. If the word ‘competitor’ is just too hard for you to utter, swap it out for the word that really means something to your prospects and customers: CHOICES.
Filed under: Branding, Business Management, Marketing | Tagged: Business Strategy, CI, Competitive Intelligence, LinkedIn, New Business Development, Positioning, Research, Selling, USP | 3 Comments »
We could all use some levity right now, whether we’re clinging to a job or searching for a new one. Here are a few of my favorite attitude pick-me-ups from online retailer Despair, Inc., including hilarious Valentine’s Day candy called Bittersweets.
Filed under: Branding, e-commerce, Retail | Tagged: Brand, Career, Despair Inc., e-commerce, Humor, LinkedIn, Pessimism, Valentine's Day | 1 Comment »
