CFCA’s 5 Best Practices for Growing a Facebook Community

This guest blog post was written by Shanxi Omoniyi, online content manager for Christian Foundation for Children and Aging (CFCA). Founded in 1981, CFCA is a nonprofit sponsorship organization serving more than 300,000 children, youth and aging friends in 22 countries. 

At CFCA we value the opportunity that social media provides in helping us create a community of compassion around the world.

Hopefully these best practices we’ve compiled can help other nonprofits harness the enthusiasm of their Facebook supporters to continue making the world a better place!

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Take the WTH Out of Health Reform

For months, I’ve been shielding a dark and embarrassing secret. I feared cocktail parties, lunch conversations, pre-meeting chatter. The thought of being discovered nearly drove me mad.

I was, for all intents and purposes, a health care reform idiot. I felt confused, ill informed and grossly unprepared to assess either version of the proposed legislation.

Then, one day, I stumbled upon the headline that set me free:

You’re Not Stupid If You Don’t Understand Health Care Reform

Apparently I’m not the only dummy after all.  I had wrongly assumed that a firm stance for or against reform was a sign that someone knew more than I did.

Once I began to probe, I discovered that’s not the case at all. Despite a general agreement that health reform is important, less than a third of Americans are closely following the debate.

If only I could revel in the fact that I’m not the only ignoramus.

I resolved to end my confusion and plowed through countless sites, articles, and rants.  I went on a quest to take the WTH (What the Hell) out of the proposed health reform legislation.  I was starving for information in real language sans, of course, political drama.

Rabbit Holes and Questions

My search triggered new questions for every answer it revealed.  Despite my mission to dispel the mystery, I struggled to find straight talk on health reform.  Just as I thought I had a grip on the debate, I’d stumble on yet another subplot wrought with sticky political innuendo.  Ugh.

I no longer feel like a health reform idiot, but I’d hardly call me satisfied.  As a marketer, I understand the holy grail of emotions.  If we only feed on sound bites and snippets of partisan rage, we’ll remain dangerously ignorant.

Below you’ll find news articles and blog coverage that may make the proposed reform a little more digestible. Good luck!

Why The Health Reform Debate is Confusing (CBS) Very smart people are zoning out of the health care reform debate because they think it’s just too complicated. (July 2009)

10 Questions on Health Care Overhaul (Wall Street Journal) Janet Adamy’s excellent summary (July 2009)

What Health Care Overhaul Means To You (NPR) Click on the category that best fits your situation and see what the major proposals currently before Congress would mean for you. (Sept 2009)

A Consumer’s Guide to Health Reform (NPR/Kaiser Health News) Where things stand and how you might be affected. (December 2009)

Charting the Future of Health Care Reform (NPR) Organized in table format, this is a look at what the House has passed, the amended Senate bill — and where the two chambers may clash. Includes a “likelihood scale” of which components will ultimately pass.  (December 2009)

See Where Different Healthcare Industry Groups Stand (Fierce Healthcare, based on a WSJ article) Oct 2009

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Powerful Clicks: 5 Great People, Causes or Concepts

Here are the people, articles or topics that stopped me in my tracks this week.

Threads of Love

This weekend, my mother-in-law was knitting a baby’s cap, small enough to cover the tiny head of a 2 1/2 pound premature infant. She doesn’t know the name of the baby who will wear the cap, nor whether the premature infant is struggling to live or has died from complications.

threadsofloveNone of that matters, because Katie does it out of love as do the other women in the  local Threads of Love chapter.

Threads of Love, a non-denominational organization, began in Baton Rouge, La., in 1993 to provide handsewn clothing, blankets and other items for tiny premature and sick infants.  Today, there are 162 chapters across the United States, Canada and Europe.

As you’ll see from their website, this is a simple group without a lot of bells and whistles. Everything is donated, and if you can count to five, they can put you to work.  Threads of Love simply extends the priceless gift of comfort (and prayer) during a time of uncertainty for parents who have just lost, or may lose, their newborn.

When I asked my mother-in-law if she prayers while she knits the little pastel-colored caps, she smiled and said, “Oh, of course I do.” Knowing what a faith-filled woman she is, I have no doubt that the parents of that little 2 1/2 pound baby will sense the unconditional goodwill  tucked into every stitch.

Dan Caro

dancarofacebookYou’ll think twice about uttering another wimpy, ridiculous excuse after you encounter Dan Caro.  A freak  flash fire engulfed Dan at the age of 2, and it burned 80% of his body and took both of his hands and feet.

His harrowing treatments and rehabilitation didn’t deter him from fulfilling his dream of becoming a musician and drummer. I dare you to “meet” Dan without shedding a tear. You’ll resolve to look differently at the challenges at your doorstep.

P.S. I discovered Dan while watching Dr. Wayne Dyer’s latest PBS program called Excuses, Begone. If you see it, stop and watch it.

Carolene Mays

Indianapolis Woman

Indianapolis Woman

There are no chance encounters, so when I met firecracker-of-a-woman Carolene at the June 4  Whale Hunting Women Summit, I took notes.  Mays choreographed the turnaround of the Indianapolis Recorder as the CEO/Publisher of the nation’s third oldest African-American publication.

Impressive? Yes. But that’s the least of her story.   Mays survived life-threatening domestic violence, which fuels her efforts to tighten domestic violence legislation. See her influence in Indiana Senate Bill 32.

Every year, 5.3 million women are abused. This isn’t just a dark horror for the victims; domestic violence creates a costly ripple across society. The health-related costs of rape, physical assault, stalking, and homicide by intimate partners exceed $5.8 billion each year.  Carolene inspired me to learn more and pass it on.

Sharp Brains

SharpBrains is the leading research group that focuses on cognitive science and neuroscience, specializing in the areas of education and health care. Their brand new book about brain fitness shot them to the top of my Top 5 Click List. SharpBrainsGuidetoBrainFitness2

Even if you aren’t reading it as a parent, educator or trainer, you’ve got your own brain to think about — and you’ll be amazed at how much influence you have over the health and longevity of your noggin.

It is simply impossible to walk away from this book without seeing an exciting glimpse of what’s possible for everything from attention disorders, the aging population, to Alzheimer’s patients and brain-trauma recovery.

Ten Rules for Being Human

I found this thanks to a tweet from Tim Ferriss (author of The 4 Hour Work Week).

A Mishmash of Little Known Websites (You Help Fund)

Over the weekend, I journeyed through cyberspace to look at the programs that are funded with U.S. tax payer dollars. Let’s just say there aren’t enough weekends in my lifetime to get through that list. I felt like Alice in Wonderland with my never-ending twists and turns and hyperlinks.

My mission revealed a dizzying (and sometimes disappointing) discovery of resources and sites that I’d never heard of.  Here are some of them which held my attention (in no particular order): (more…)

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