|
If you’ve lost your job during this economic spasm, join the club. You are now bobbing in a sea of hundreds of thousands (if not millions) of other talented high achievers. In order to set yourself apart from the throngs of job-seekers, use a personal case study. A personal case study highlights the most transferable of all skills: problem-solving and leadership.
Filed under: Career | Tagged: Career, Case Study, Job, LinkedIn, Marketing effectiveness, Recruiting, Writing | 2 Comments »
Regardless of what marketing role you play, you need to understand the mission-critical metrics that your CFO is watching. Here are are 5 questions your owner(s), bank, or board members expect your CFO to answer and a link to help you understand them.
Filed under: Career, Marketing Operations Management | Tagged: business finance, CFO, LinkedIn, marketing budget | 2 Comments »
In every marketer’s career, we hear something that sounds like this: “I appreciate your high quality standards, but what we really need right now is QUANTITY.” Truth-be-told, a grow-oriented company will always need more collateral and marketing output than you can produce. Face it. But don’t fall victim to it.
Filed under: Career, Marketing Operations Management | Tagged: LinkedIn, MarCom, Marketing effectiveness, Marketing Operations Management | 3 Comments »
I’m not a fear monger by nature and I’m, as a rule, disgusted by mass hysteria and irrational thinking. But in the 30 days since losing my own corporate job, I’ve changed my tune just a teensy bit. There’s no need to panic or get paranoid, but now IS the time to be prepared for [...]
Filed under: Career | Tagged: Layoffs, Planning | 2 Comments »
A few weeks ago, my employer and I broke up. We parted friends, but I’ll admit it — I took a sucker punch to my pride. In the days that followed, my friend Brooke Green marveled at my process for dealing with the circumstances. The conversation sparked a topic for Brooke’s podcast (The Ultimate Sales Chick), so [...]
Filed under: Career | Tagged: Career, Job Hunting, job loss, Journaling, Writing | 3 Comments »
Instead of delivering the verbal uppercut of a lifetime and turning on my heel, there I sat with a wadded tissue in one hand, a red nose, and barely enough air in my lungs to mutter, “This really sucks.”
Filed under: Career | Tagged: Career, Communication, Exit strategy, job loss, Life, Termination | 2 Comments »
