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	<title>Dig Deep Thinker &#187; Business Management</title>
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	<description>Leadership and communication perspectives from a whip-smart marketing chick.</description>
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		<title>Dig Deep Thinker &#187; Business Management</title>
		<link>http://digdeepthinker.com</link>
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		<title>I Love, Therefore I Recommend (a Net Promoter Love Story)</title>
		<link>http://digdeepthinker.com/2010/03/17/a-net-promoter-love-story/</link>
		<comments>http://digdeepthinker.com/2010/03/17/a-net-promoter-love-story/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 11:16:51 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bain & Company]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumer Products]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Fred Reichheld]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Net Promoter]]></category>

		<guid isPermaLink="false">http://digdeepthinker.com/?p=2697</guid>
		<description><![CDATA[Do you fancy yourself a loyal consumer? Loyalty and Net Promoter expert Fred Reichheld says one simple question reveals your level of loyalty (and the brand's future for growth). I put Reichheld's question to the test to see which brands I openly rave about.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&amp;blog=5429915&amp;post=2697&amp;subd=digdeepthinker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Lancome Logo</media:title>
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			<media:title type="html">Levenger Logo</media:title>
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			<media:title type="html">Tony Hawk Gummy Kid Vitamins</media:title>
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		<title>Deconstructing Your Failure</title>
		<link>http://digdeepthinker.com/2009/08/06/deconstructing-your-failure/</link>
		<comments>http://digdeepthinker.com/2009/08/06/deconstructing-your-failure/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 22:37:56 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Authority]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Job Review]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Self-evaluation]]></category>
		<category><![CDATA[Workforce]]></category>

		<guid isPermaLink="false">http://digdeepthinker.com/?p=1764</guid>
		<description><![CDATA[Prematurely leaving a job feels like a failed mission. It's one thing to admit defeat but altogether castrating when someone else calls the time of death for you.  Shed your sense of failure once and for all with these questions and lessons learned.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&amp;blog=5429915&amp;post=1764&amp;subd=digdeepthinker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">marketing veep</media:title>
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			<media:title type="html">Photo credit: Steve Ford Elliott</media:title>
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		<title>How much time do you invest in your blog?</title>
		<link>http://digdeepthinker.com/2009/07/01/how-much-time-do-you-invest-in-your-blog/</link>
		<comments>http://digdeepthinker.com/2009/07/01/how-much-time-do-you-invest-in-your-blog/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:58:32 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Polls]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journaling]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing effectiveness]]></category>

		<guid isPermaLink="false">http://digdeepthinker.com/?p=1706</guid>
		<description><![CDATA[There's no way around it -- blog content takes time to create. How much time does it take YOU to create a single blog article? (Plus links to great articles about blogging and time management)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&amp;blog=5429915&amp;post=1706&amp;subd=digdeepthinker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">marketing veep</media:title>
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		<title>Bad Things Happen When You Ignore the Competition</title>
		<link>http://digdeepthinker.com/2009/06/23/competitivethreat/</link>
		<comments>http://digdeepthinker.com/2009/06/23/competitivethreat/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 05:01:47 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[CI]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[New Business Development]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://digdeepthinker.com/?p=1617</guid>
		<description><![CDATA[Your stance on the competition says more about you than you realize and probably not at all what you think. If the word 'competitor' is just too hard for you to utter, swap it out for the word that really means something to your prospects and customers: CHOICES.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&amp;blog=5429915&amp;post=1617&amp;subd=digdeepthinker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">marketing veep</media:title>
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		<title>Finance Meets Social Media</title>
		<link>http://digdeepthinker.com/2009/03/16/finance-meets-social-media/</link>
		<comments>http://digdeepthinker.com/2009/03/16/finance-meets-social-media/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 23:02:57 +0000</pubDate>
		<dc:creator>Kelli Schmith</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[business finance]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://digdeepthinker.com/?p=647</guid>
		<description><![CDATA[CFOs are human too. In fact, they're funny, dynamic, and bigger risk-takers than you might think. Thanks to Twitter, right-brainers can now get up-close and personal with the elusive finance colleague.  
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digdeepthinker.com&amp;blog=5429915&amp;post=647&amp;subd=digdeepthinker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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