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Do you fancy yourself a loyal consumer? Loyalty and Net Promoter expert Fred Reichheld says one simple question reveals your level of loyalty (and the brand’s future for growth). I put Reichheld’s question to the test to see which brands I openly rave about.
Filed under: Business Management, Marketing | Tagged: Bain & Company, Brands, Consumer Products, Customer Loyalty, Fred Reichheld, LinkedIn, Net Promoter | 4 Comments »
There’s no way around it — blog content takes time to create. How much time does it take YOU to create a single blog article? (Plus links to great articles about blogging and time management)
Filed under: Business Management, Polls, Writing | Tagged: Blogging, Communication, Journaling, LinkedIn, Marketing effectiveness, Writing | 1 Comment »
Your stance on the competition says more about you than you realize and probably not at all what you think. If the word ‘competitor’ is just too hard for you to utter, swap it out for the word that really means something to your prospects and customers: CHOICES.
Filed under: Branding, Business Management, Marketing | Tagged: Business Strategy, CI, Competitive Intelligence, LinkedIn, New Business Development, Positioning, Research, Selling, USP | 3 Comments »
