Posted on March 17, 2010 by Kelli Schmith
Do you fancy yourself a loyal consumer? Loyalty and Net Promoter expert Fred Reichheld says one simple question reveals your level of loyalty (and the brand’s future for growth). I put Reichheld’s question to the test to see which brands I openly rave about.
Filed under: Business Management, Marketing | Tagged: Bain & Company, Brands, Consumer Products, Customer Loyalty, Fred Reichheld, LinkedIn, Net Promoter | 4 Comments »
Posted on August 6, 2009 by Kelli Schmith
Prematurely leaving a job feels like a failed mission. It’s one thing to admit defeat but altogether castrating when someone else calls the time of death for you. Shed your sense of failure once and for all with these questions and lessons learned.
Filed under: Business Management, Career, Communication, Leadership | Tagged: Authority, Career, Communication, Freelance, Job Review, LinkedIn, Management, Performance, Self-evaluation, Workforce | 3 Comments »
Posted on July 1, 2009 by Kelli Schmith
There’s no way around it — blog content takes time to create. How much time does it take YOU to create a single blog article? (Plus links to great articles about blogging and time management)
Filed under: Business Management, Polls, Writing | Tagged: Blogging, Communication, Journaling, LinkedIn, Marketing effectiveness, Writing | 1 Comment »
Posted on June 23, 2009 by Kelli Schmith
Your stance on the competition says more about you than you realize and probably not at all what you think. If the word ‘competitor’ is just too hard for you to utter, swap it out for the word that really means something to your prospects and customers: CHOICES.
Filed under: Branding, Business Management, Marketing | Tagged: Business Strategy, CI, Competitive Intelligence, LinkedIn, New Business Development, Positioning, Research, Selling, USP | 3 Comments »