Posted on January 28, 2009 by Kelli Schmith
I’m not sure who sleeps less these days — the CFO who is micro-managing cash flow for survival or the CMO whose role, let alone budget, is discretionary. Regardless of what marketing role you play, you need to understand the mission-critical metrics that your CFO is watching.
Below are 5 questions your owner(s), bank, or board members expect your CFO to answer. Read the full article, 5 Quick Questions for your CFO, at the BoardSource website.
- Are our cash equivalents truly liquid?
- How many days in cash do we have?
- What’s our current ratio?
- What’s the status of our line of credit?
- Are we going to make a profit this year?
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10 Things Your CFO Should Know About Measuring Marketing Effectiveness
Filed under: Career, Marketing Operations Management Tagged: | business finance, CFO, LinkedIn, marketing budget